Essays about: "Emmie Thurn"

Found 1 essay containing the words Emmie Thurn.

1. 1. The Battle of the Customers – Does loyalty exist within the FMCG market?

   University essay from Ekonomihögskolan, ELNU

   Author : Emmie Thurn; David Gustafsson; [2012]
   Keywords : Relationship marketing; quality; customer satisfaction; customer loyalty; 5Qs model; the FMCG market.;

   Abstract : Title: The Battle of the Customers – Does loyalty exist within the FMCG market? Authors: Emmie Thurn 880909, David Gustafsson 870926  Purpose: The purpose with this study is to examine how relationship marketing strategies can enhance companies’ effectiveness, within the FMCG market, in the sense of more satisfied and loyal customers. The 5Qs model will be applied in order to see if there are any critical quality factors that encourage long-term relationship. READ MORE