Essays about: "Emmy Hellgren"

Found 1 essay containing the words Emmy Hellgren.

  1. 1. Decision Criteria : In the B2B Swedish Insurance Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emmy Hellgren; Louise Solar; [2014]
    Keywords : Decision Criteria; purchasing; organizational buying behaviour;

    Abstract : This study examines decision criteria in the business insurance sector. Decision criteria can be used to evaluate and compare and evaluate offers before taking a purchasing decision. READ MORE