Essays about: "Emmy Melander"

Found 1 essay containing the words Emmy Melander.

  1. 1. The Organizational Identity of Göteborgs-Posten - An Old Man with a Hat?!

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emmy Melander; Max Rasper; [2010-08-19]
    Keywords : Brand; Image; Culture; Organizational Culture; Identity; Organizational identity; Organizational Identity Dynamics Model;

    Abstract : In today’s competitive business climate organizational identification has been the espoused solution for many organizations over the last years. A model for deconstructing such identification, the Organizational Identity Dynamics Model suggests that the image and culture of an organization, together constitutes its identity. READ MORE