Essays about: "Emotional Appeals"
Showing result 1 - 5 of 16 essays containing the words Emotional Appeals.
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1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals
University essay fromAbstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE
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2. To (m)eat or not to (m)eat? : Exploring the effectiveness of message appeals on packaging of meat substitutes, focussing on reaction.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, FöretagsekonomiAbstract : Background: Environmental sustainability and climate change are of increasing concern. The agriculture and food sector generate a large negative impact on the environment, and whilst the awareness is increasing, limited change in behaviour is visible. READ MORE
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3. Influencing consumer behavioural intentions: Reducing household water consumption
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE
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4. Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page
University essay from Göteborgs universitet/Graduate SchoolAbstract : Consumer engagement on online brand communities has increasingly become a field of interest among marketers. As the process of online consumer engagement is different from traditional ones, it continued to impose challenges to the marketers to take different strategies. READ MORE
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5. Branding Images : White Saviorism and Shock Appeals by BBC Three
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This research has focused on the representation of foreign cultures in four BBCdocumentaries. To be more precise, it looked into how public documentariesportray foreign cultures, specifically within a frame of development aid and whitesaviourism when watching documentaries by BBC Three, a channel which iscentred towards a young audience. READ MORE