Essays about: "Emotional Strategy"

Showing result 1 - 5 of 109 essays containing the words Emotional Strategy.

  1. 1. Communication Professionals as the Office Factotum: A Study of Emotional Labour and Well-Being in the Communication Profession

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Evelina Winberg; Jordan Thunell Idumwonyi; [2023-11-22]
    Keywords : communication professionals; emotional labour; emotional labour; job demands-resources theory; well-being;

    Abstract : This thesis investigated the concept of emotional labour for communication professionals in an internal communication context. Recently, the well-being of communication professionals has caught public attention in Sweden since the communication practitioner is considered an office factotum or all-purpose servant with numerous responsibilities and activities and is frequently overwhelmed by their multifaceted work assignments. READ MORE

  3. 2. Friluftsliv as a cultivating asset for children’s educational resilience : How resource-strong families value and invest in friluftsliv for their children

    University essay from Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudier

    Author : Bekhta Allal; [2023]
    Keywords : ;

    Abstract : This study focuses on how a specific type of family invests in and ascribes value to friluftsliv and how the outdoor habits parents create for their children can be understood in relation to their children’s education. Friluftsliv is a Nordic term that involves nature-based activities such as hiking and camping but can be many activities conducted in connection to nature. READ MORE

  4. 3. A study on consumer perception of clothes repair and opportunities for brand intervention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hai Ly Pham; Ankita Kanjilal; [2023]
    Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

    Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

  5. 4. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  6. 5. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sofia Alm; Rebecca Åbom; [2023]
    Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

    Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE