Essays about: "Emotional Strategy"

Showing result 1 - 5 of 78 essays containing the words Emotional Strategy.

  1. 1. Cultural heritage and branding of family firms in the French wine industry : A case of Burgundian wineries

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jeanne Duranton; Emilie Theau Laurent Sery; [2020]
    Keywords : Family Businesses; Wine industry; Branding; Brand Identity; Wine; Marketing; Branding;

    Abstract : Background: The wine industry is often linked to family business, due to the tradition of some long-standing family winery. Scholars agree that, the family elements are a factor of success in this industry. A reason for this success can be found in the branding of wineries. READ MORE

  2. 2. Teachers’ Perspectives on Foreign Language Speaking Anxiety : A Qualitative Study of Foreign Language Speaking Anxiety in a Swedish Upper Secondary School Context

    University essay from Karlstads universitet/Institutionen för språk, litteratur och interkultur (from 2013)

    Author : Daniel Eriksson; [2020]
    Keywords : FLSA; Foreign Language Speaking Anxiety; Oral Production; Reducing Speaking Anxiety; Teachers’ strategies; FLSA; Lärarnas strategier; Muntlig Produktion; Talängslan i främmande språk; Reducera Talängslan.;

    Abstract : The aim of the present study was to find out about teachers’ awareness, experiences and specific strategies used when dealing with Foreign Language Speaking Anxiety in the subject of English in Swedish upper secondary schools. Five teachers were interviewed to find out about their awareness and experiences of what contributes to Foreign Language Speaking Anxiety, and what manifestations students show who suffer from it. READ MORE

  3. 3. When mitigation of xenophobia becomes part of the humanitarian agenda : an examination of the social cohesion strategies in the Venezuelan migration situation

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Linnea Lovisa Karlsson; [2020]
    Keywords : Communication strategies; Do No Harm; Intergroup Contact theory; intergroup relations; migration; prejudice; social cohesion; social dynamics; xenophobia;

    Abstract : Xenophobia ‘fear and hatred of strangers’ has become part of the international humanitarian agenda with the increased human mobility due to complex emergencies. Nevertheless, there is a knowledge gap in how to address such a complex social problem. READ MORE

  4. 4. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Emil Granath; August Carlander; [2020]
    Keywords : Culture; Consumer behavior; Message content; Legislation and Betting;

    Abstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE

  5. 5. Behind the Poker Face : Systematic Review of the Neural Correlates of Expressive Suppression

    University essay from Högskolan i Skövde/Institutionen för biovetenskap

    Author : Jonathan Stenberg; [2020]
    Keywords : emotion regulation; expressive suppression; neural correlates;

    Abstract : Studies exploring the neural correlates of the emotion regulation strategy called cognitive change (reappraisal) have been thoroughly discussed and synthesized. This is not the case for another emotion regulation strategy called response modulation. READ MORE