Essays about: "Emotional benefits"

Showing result 1 - 5 of 72 essays containing the words Emotional benefits.

1. 1. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

3. 2. 'Ukraine Is Alive' Ukrainian Music-Making in Swedish Emergency Residencies : The impact of war, displacement, migration and networks

   University essay from Uppsala universitet/Institutionen för musikvetenskap

   Author : Hanna Hellström; [2023]
   Keywords : artist residencies; forced migration; music; displacement; Ukraine; identity; belonging; non-belonging; translocality; transcultural capital; social inclusion; refugee experience;

   Abstract : In February 2022 Russia’s invasion of Ukraine started the war that would lead to the largest refugee crisis in Europe since World War II. In response to the war, SWAN, the Swedish Artists Residency Network, initiated the project Emergency residencies. READ MORE

4. 3. Design an emotionally positive experience via sentiment classification for social media recommendation systems : A case study in TikTok

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Yawen Deng; [2023]
   Keywords : recommendation system; social application; sentiment classification; emotions; UX; rekommendationssystem; social tillämpning; känslolägesklassificering; känslor; UX;

   Abstract : Recommendation system benefits social media by attracting users with the posts they prefer. The recommended posts, however, may not align with what users really need to browse, especially in terms of emotion. READ MORE

5. 4. The parasport experience of people with physical impairments

   University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

   Author : Helene Osvang Bischoff; [2023]
   Keywords : parasport experience; parasport participation; parasport benefits; parasport in Sweden; people with physical impairment; FIFH Malmö;

   Abstract : Physical impairment is the most common type of impairment in Sweden. It is estimatedthat 500,000 to 600,000 individuals in the population have a physical impairment.People with physical impairments have higher rates of chronic diseases, report lowerperceived health, and experience more depressive symptoms than the rest of thepopulation. READ MORE

6. 5. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Pavel Kerim; Marina Borrell; [2023]
   Keywords : co-creation; metaverse; engagement; trust; customer experience; motivation; samskapande; metaverse; engagemang; förtroende; kundupplevelse; motivation;

   Abstract : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. READ MORE