Essays about: "Employee Advocacy"

Found 5 essays containing the words Employee Advocacy.

  1. 1. Corporate Influencers as Communicators: Potential Challenges from an Organizational Perspective : A qualitative Study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Laura Termöllen; [2023]
    Keywords : Corporate Influencer; Employee Advocacy; Employee Communication; Communicative Organization; Strategic Communication;

    Abstract : The communication environment in which organizations operate is changing, not least due to the increasing digitalization. With social media platforms growing importance in a professional context, employees can become potent communicators with strategic relevance for organizations. READ MORE

  3. 2. Business as usual trumps transformation: 1.5°C Businesses not on track

    University essay from Lunds universitet/LUCSUS

    Author : Julia Martin; [2023]
    Keywords : climate policy; business climate action; emissions reduction targets; sustainable business; high-impact; Paris Agreement; sustainbility science; Social Sciences;

    Abstract : Averting catastrophic climate change requires private businesses to reach net zero emissions while staying within 1.5°C of global warming. READ MORE

  4. 3. Employee Activism Towards Change for Sustainability : An exploratory study on what influences Millennials to go beyond predetermined job tasks and engage in activism efforts in the workplace in aim to tackle societal issues

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Iris Tallbäck; Dominyka Ciurovaité; Lenka Hélová; [2022]
    Keywords : Employee Activism; Millennials; Societal Issues; Sustainability;

    Abstract : Background: Employees are undertaking a vital role in challenging the organizational practices that are contributing to the issues in contemporary society. Prior research has noted the generational shift in workplaces as an increased share of Millennials are bringing their values of sustainability to work. READ MORE

  5. 4. Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Erika Stenman; [2019]
    Keywords : Brand Citizenship Behaviour; Employee Advocacy; Employee Recommenders; Employer Branding; Online Employee Endorsement; Social Media; Personal Brand;

    Abstract : Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary promotion and defence of a brand by its employees. READ MORE

  6. 5. What Influences Employees to Become Digital Advocates? : A Quantitative Study of the Relationship Between Employer Branding and Digital Employee Advocacy in Industrial Organisations

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Josefin Ilic; Matilda Tranell; [2018]
    Keywords : Digital employee advocacy; employee advocates; social media; employer branding; organisational commitment; industrial organisations; brand advocacy; communication strategy.; Digitala förespråkare; anställda som förespråkare; sociala medier; employer branding; organisationsengagemang; industriella organisationer; varumärkesstrategi; kommunikationsstrategi.;

    Abstract : Since the introduction of social media, the corporate communication landscape has changed significantly, and thus organisations need to find new innovative ways to communicate. One emerging strategy is digital employee advocacy, which ultimately means that employees voluntarily endorse their employers on social media platforms. READ MORE