Essays about: "Employee Loyalty"

Showing result 1 - 5 of 27 essays containing the words Employee Loyalty.

  1. 1. Leader Member Exchange Theory and Psychological Contract Fulfillment: An Empirical Study in a Vietnamese Organization

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Quynh Le Thi Bao; Taha Javaid; [2020]
    Keywords : Psychological contract; Psychological contract fulfillment; Psychological contract violation; Employment contract; Leader-Member exchanges;

    Abstract : Background:  Leader member exchange (LMX) theory focuses on the different associations established by the leaders with their followers through a system of exchanges (high quality and low exchanges), whereas a psychological contract is a tacit agreement between the employer and employee and comprises of employee's beliefs regarding the mutual obligations between the employee and an employer. Since an organization communicates and negotiates through its representatives which indicates people in managerial positions, it is meaningful to draw that the relationship quality between employee and their supervisors may affect the tacit agreement between the employee and organization. READ MORE

  2. 2. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Brodin; Anna Forkman; [2019-07-03]
    Keywords : Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Employee Loyalty and the Factors Affecting It : A qualitative study comparing people with different working experience on their view of employee loyalty

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Frida Wiklund; Sandra Jansson; [2019]
    Keywords : Employee Loyalty; Social Identity Theory; Social Exchange Theory;

    Abstract : Having high employee loyalty is something which most organisation strive to obtain. Not only because of the morals of it, but also because of the fact that high levels of employee loyalty have been proven in many studies to increase operational performance. READ MORE

  4. 4. Internal Marketing Communication : Alpha, a Machinery Business

    University essay from Karlstads universitet; Karlstads universitet

    Author : Hanna Sloberg; Sara Nilsson; [2019]
    Keywords : Internal Marketing Communication; Internal Marketing; Internal Communication; Internal Marketing Strategy; Internal Corporate Communication; Internal Customers; Employee Loyalty; Social Capital; Commitment; Trust; Associability; Finland; China; Sweden; Italy; The U.S.; Canada.;

    Abstract : The aim of this study is to investigate the effectiveness of the internal communication, as a dimension of internal marketing, in a global multicultural company. The study was based on a conceptual model that is a miscellany of theoretical concepts of how to create effective internal marketing communication for global organizations. READ MORE

  5. 5. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE