Essays about: "Employer Brand Identity"
Showing result 1 - 5 of 20 essays containing the words Employer Brand Identity.
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1. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden
University essay from Jönköping UniversityAbstract : Background: Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. READ MORE
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2. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction
University essay from Umeå universitet/FöretagsekonomiAbstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE
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3. Environmental-oriented CSR communication and the attractiveness of employers : From a potential employee perspective
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The purpose of this bachelor thesis was to extend the knowledge of how environmental-oriented CSR communication in job advertisements affects the attractiveness of employers from a potential employee perspective. The study was based on three theories, Employer brand, Social identity theory, and Signaling theory, and the concept of environmental-oriented CSR communication. READ MORE
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4. “All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in virtual and hybrid labour landscapes. READ MORE
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5. Non-core business talent attraction
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Question and Purpose: The research question will investigate what talent attraction looks like in non-core businesses sharing the name of the core business. The purpose of this thesis is to explore talent attraction in the context of non-core businesses sharing the name of the core business. READ MORE