Essays about: "Employer Brand Loyalty"

Found 5 essays containing the words Employer Brand Loyalty.

1. 1. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

   University essay from Göteborgs universitet/Graduate School

   Author : Viktor Brodin; Anna Forkman; [2019-07-03]
   Keywords : Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

   Abstract : This qualitative case study aims at critically analyse how businesses today, actively working on their Employer Brand, engage in this work in a changing context, focusing on Employer Brand Loyalty. This was done by investigating six case companies using interviews and document analysis. READ MORE

3. 2. Uncovering the Hidden Employer Brand – an interpretative case study of a consultancy firm

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Clara Ferrer López; Melissa Susanne Esmeralda Bolks; [2016]
   Keywords : Employer brand Tensions Loyalty Retention Identity Management Consulting; Business and Economics;

   Abstract : University: Lund University School of Economics and Management Course: BUSN49 - Degree Project Master Level in Managing People, Knowledge & Change, Spring Semester 2016 Authors: Melissa Bolks & Clara Ferrer López Supervisor: Charlotta Levay Thesis purpose: The purpose is to understand how the employer brand is perceived using a multi-dimensional approach and how these perceptions affect employee loyalty. Methodology: The thesis uses an interpretative, abductive and qualitative research method. READ MORE

4. 3. The Dynamics of an Employer Brand. How culture can be used as a Managerial Control Mechanism

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Alveros; Niclas Rigrandt; [2015-07-13]
   Keywords : Employer Branding; Organizational Identity; Organizational Loyalty and Commitment; Cultural Dynamics; Normative Control;

   Abstract : Abstract The aim of this article is to provide an understanding of how management can work strategically to improve an employer brand. This study is conducted at a municipally owned company in Sweden, which operates in the entertainment and experience industry. READ MORE

5. 4. Employer Branding in Human Resource Management : The Importance of Recruiting and Retaining Employees

   University essay from Företagsekonomiska institutionen

   Author : Hedvig Öster; Johanna Jonze; [2013]
   Keywords : Employer Branding; Employer brand; Human Resources; Human Resource Management; Recruiting; Retaining;

   Abstract : Problem: Companies are facing problems concerning the attraction and retention of talented employees, due to the shortage of individuals with competence. Employer Branding is a relatively new concept that can function as an instrument for firms to position themselves as an employer, in order to attract and retain wanted employees. READ MORE

6. 5. Employing Your Customers.

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Daniel Dudek; André Röijer; [2011]
   Keywords : Employer Branding; Consumer Branding; Work Intentions; Recruitment; Customers;

   Abstract : When looking for employees, it is important to find the right employees and doing so as cost efficiently as possible. If a recruitment process can start with a higher candidate quality in general, it ideally allows for less resource consumption in order to find the right employees. READ MORE