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Showing result 1 - 5 of 162 essays matching the above criteria.

1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofia Zetterberg; Joel Söderholm; [2024]
   Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

3. 2. To what extent is sustainability valued when choosing a workplace?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Emma Kristoffersson; Isabella Millings; [2023-09-22]
   Keywords : sustainability; corporate sustainability; corporate social responsibility; sustainable employer branding; organizational attractiveness; sustainable human resource management; behavioral finance;

   Abstract : In the current competitive business environment, organizations face a formidable challenge in attracting and retaining talented employees (Das & Baruah, 2013). Offering competitive salaries, comprehensive benefits, and nurturing a supportive work environment are recognized as essential factors that job seekers increasingly emphasize in organizations, whose work culture aligns with their values (App et al. READ MORE

4. 3. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

   University essay from Jönköping University

   Author : Emma Steén; Ebba Blomberg; [2023]
   Keywords : Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

   Abstract : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. READ MORE

5. 4. Let's get certified ? A qualitative case study on an organizational culture certification and employer branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jourike Nonkes; Freja Fabricius Ekenberg; [2023]
   Keywords : organizational culture; organizational culture certification; surveys; employer branding; culture washing; organizational ranking; Business and Economics;

   Abstract : Purpose: The purpose of this study is to examine the meaning of an organizational culture certification. We are intending to create a deeper insight into the certification process, its outcomes and benefits in order to get an understanding of how the concept can be interpreted in a scientific manner. READ MORE

6. 5. Employer bradning pre- and post the COVID-19 pandemic : Attracting highly skilled talent in the technology industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ellen Persson; Tintin Fredriksson Stark; Mercedes Scheible; [2023]
   Keywords : Employer branding; COVID-19; HR; Ambler and Barrows framework; recruiting;

   Abstract : Background: Employer Branding is a relatively new concept stemming from concepts of HRM, however, the conceptualization has not yet been applied to current changes arising with the COVID-19 virus. Ambler and Barrow (1996) introduced their three-dimensional framework. READ MORE