Essays about: "Employer Value Proposition EVP"
Showing result 1 - 5 of 10 essays containing the words Employer Value Proposition EVP.
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1. The interplay between employer branding and place in the Swedish IT sector : Potential employees' perceptions of place as part of the employer value proposition
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose: To explore the interplay between employer branding and place within the Swedish IT sector. To answer the purpose of the study, two research questions have been developed. READ MORE
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2. Employer Branding – An ongoing Change and Translation - A qualitative article of how consultants translate their ideas of Employer Branding and act upon them in practice
University essay from Göteborgs universitet/Graduate SchoolAbstract : This article aims to analyse how an Employer Branding consultancy firm strategically works with identifying and implementing Employer Branding into other organisations. A case study was conducted using primarily 16 semi-structured interviews between Employer Branding Specialists, Senior Managers, and Partners, as well as document analysis, digital- and physical observations. READ MORE
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3. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context
University essay from Göteborgs universitet/Graduate SchoolAbstract : This qualitative case study aims at critically analyse how businesses today, actively working on their Employer Brand, engage in this work in a changing context, focusing on Employer Brand Loyalty. This was done by investigating six case companies using interviews and document analysis. READ MORE
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4. Marketing communication of the employer value proposition : How do audit firms build and communicate their employer value proposition
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Since the competition on the market regarding standing out as an organization and as an employer, creating a good reputation is more important than ever. Knowledge regarding how to attract potential employees is vital for organizations. This to be able to differentiate themselves from their competitors with an advantage. READ MORE
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5. How to Win the War for Talent among Professional Engineers : An Employer Branding Perspective
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : Organisations strive to gain competitive advantages and there is an increasing demand for more advanced technology in today's dynamic and complex environment. The importance of engineering is increasing in the global world, which leads to a higher demand of professional engineers. They represent among the hardest roles to fill. READ MORE
