Essays about: "Employer attractiveness"

Showing result 1 - 5 of 34 essays containing the words Employer attractiveness.

  1. 1. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amina Catic; Melissa Todorovska; [2021]
    Keywords : Employer Attractiveness; Employer Brand; Employer Value Proposition; Work Attributes; Attitudes; Hierarchy of Effects;

    Abstract : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. READ MORE

  2. 2. Environmental-oriented CSR communication and the attractiveness of employers : From a potential employee perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Tobias Helgesson; Jonatan Petersson; [2021]
    Keywords : CSR; Communication; Environmental-oriented CSR; Attractiveness; Job advertisement; Employer attractiveness; Employer brand;

    Abstract : The purpose of this bachelor thesis was to extend the knowledge of how environmental-oriented CSR communication in job advertisements affects the attractiveness of employers from a potential employee perspective. The study was based on three theories, Employer brand, Social identity theory, and Signaling theory, and the concept of environmental-oriented CSR communication. READ MORE

  3. 3. Why do newly graduated students choose to apply for jobs in small cities? : A Bachelor thesis exploring what newly graduated students consider being an attractive employer in a small city.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Emanuelsson; Victoria Hultberg; Wilma Fridell; [2021]
    Keywords : Employer attractiveness; small city; newly graduates; functional benefits; emotional benefits; motivational benefits; reputation; recruitment; location;

    Abstract : Background: Employer branding is a concept that describes a company's reputation as a work place. Working with the employer brand can help companies to attract talented employees and also retain them in the company. It is therefore important that companies understand what makes an employer attractive in order to appeal and retain employees. READ MORE

  4. 4. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

  5. 5. Managing innovative talents

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Saheli Dasgupta; [2021]
    Keywords : Innovation; Identify; Attract; Engage; Retain; Talent Management; Employer Branding; Company Culture; Company Structure; Business and Economics;

    Abstract : Innovation is the means for successful implementation of new ideas in the company to produce materials, processes, outputs, or services which are new to the company. The vision of any innovation driven company is accomplished with a good inflow of innovative talents blessed with the capabilities of thinking out of box and generating new ideas with the entrepreneurial mindset. READ MORE