Essays about: "Employer attractiveness"
Showing result 16 - 20 of 49 essays containing the words Employer attractiveness.
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16. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. READ MORE
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17. Environmental-oriented CSR communication and the attractiveness of employers : From a potential employee perspective
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The purpose of this bachelor thesis was to extend the knowledge of how environmental-oriented CSR communication in job advertisements affects the attractiveness of employers from a potential employee perspective. The study was based on three theories, Employer brand, Social identity theory, and Signaling theory, and the concept of environmental-oriented CSR communication. READ MORE
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18. Why do newly graduated students choose to apply for jobs in small cities? : A Bachelor thesis exploring what newly graduated students consider being an attractive employer in a small city.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Employer branding is a concept that describes a company's reputation as a work place. Working with the employer brand can help companies to attract talented employees and also retain them in the company. It is therefore important that companies understand what makes an employer attractive in order to appeal and retain employees. READ MORE
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19. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE
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20. Managing innovative talents
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Innovation is the means for successful implementation of new ideas in the company to produce materials, processes, outputs, or services which are new to the company. The vision of any innovation driven company is accomplished with a good inflow of innovative talents blessed with the capabilities of thinking out of box and generating new ideas with the entrepreneurial mindset. READ MORE