Essays about: "Employer attributes"

Showing result 1 - 5 of 29 essays containing the words Employer attributes.

1. 1. Finding the Perfect Fit : A Study of Person-Organisation Fit Between Generation Z and Employers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ellen Colliander; Evelina Olsson; [2023]
   Keywords : employer branding; generational shifts on the labour market; generation Z; personal branding; person-organisation fit;

   Abstract : This thesis explores the conditions for perception of a person-organisation (P-O) fit between Generation Z (Gen Z) and employers in a talent acquisition context. The study is based on the presumption that the perception the candidate gets of the employer is based on the employer’s brand and vice versa. READ MORE

3. 2. The Shift Towards Flexible Workplaces

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Fabian Svanberg; Henrik Simonsson; [2022]
   Keywords : Remote work; university students; brand attractiveness; work-life balance; employer branding; multiple regression analysis; Social Sciences;

   Abstract : Den här studien ämnar att undersöka relationen mellan ett varumärkes attraktionskraft och ett arbetsgivarvarumärkes individuella dimensioner - specifikt gällande möjligheten för potentiella arbetstagare att arbeta flexibelt; helt, eller delvis på distans. Covid-19 har dramatiskt förändrat människors liv världen över, därför är målet att observera hur den här ändringen har påverkat hur studenter ser enskilda dimensioner av arbetsgivarvarumärkning som attraktiva, specifikt gällande balans i arbetslivet i relation till flexibla arbetssätt på distans. READ MORE

4. 3. Optimizing The Employer Value Proposition : A Study on Value Perceptions Amongst Passive Job-Seekers Within the Engineering Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amina Catic; Melissa Todorovska; [2021]
   Keywords : Employer Attractiveness; Employer Brand; Employer Value Proposition; Work Attributes; Attitudes; Hierarchy of Effects;

   Abstract : Purpose: The purpose of this explanatory study is to extend the knowledge of how to develop an employer value proposition that conveys an attractive employer brand. Literature Review: Literature reviewed for this study includes the concepts of employer brand, employee value proposition, and different aspects of work attributes (i.e. READ MORE

5. 4. Rethinking the Employer Branding Landscape

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mathilda Kock; Alice Berggren; [2021]
   Keywords : Employer Branding; Generation Z; Employer Preferences; Human Resources; Competitive Advantage; Resource-Based View; Culture; Gender; Sweden; Denmark; Business and Economics;

   Abstract : In this bachelor’s thesis, the employer preferences among Generation Z individuals are explored. Generation Z is currently the youngest generation entering the labour market. The entrance of Generation Z individuals is predicted to come with new challenges for firms in how to attract and retain skilful employees from this generation. READ MORE

6. 5. ‘Living the Brand’ : A Qualitative Study on how Swedish Startups should Implement Employer Branding to the Core of their Business to Attract and Retain Top Talent

   University essay from Jönköping University

   Author : Lovisa Karlsson; Marielle Kaminsky; Frida Svedberg Isaksson; [2020]
   Keywords : ;

   Abstract : Abstract   Background: In today’s talent-driven marketplace, money is no longer a top priority. Instead, it is a company’s reputation - its employer brand - that speaks volumes to the current and potential workforce. READ MORE