Essays about: "Employer branding"

Showing result 1 - 5 of 112 essays containing the words Employer branding.

  1. 1. Employer Branding – An ongoing Change and Translation - A qualitative article of how consultants translate their ideas of Employer Branding and act upon them in practice

    University essay from Göteborgs universitet/Graduate School

    Author : Cajsa Holm; Arlinda Pllana; [2020-06-22]
    Keywords : Employer Branding; Employer Branding Practices; Employer Value Proposition - EVP; Employer Branding Consulting; Translation;

    Abstract : MSc in Management.... READ MORE

  2. 2. Is a Brand Light, Flexible, and Disposable? A Closer Look at Ingka Centres in the Face of Change – An Exploratory Case Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tess Meyer; Emily Brown; [2020]
    Keywords : Employer Branding; Employee Engagement; Corporate Restructuring; Organizational Change; Subsidiary Organization; Ingka Centres; IKEA; Business and Economics;

    Abstract : The aim of this thesis is to explore the interrelation of employer branding and employee engagement in the context of corporate restructuring and organizational change. Our research follows an interpretative and abductive approach. We have conducted a qualitative case study with Ingka Centres as our case company. READ MORE

  3. 3. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
    Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

    Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE

  4. 4. ‘Living the Brand’ : A Qualitative Study on how Swedish Startups should Implement Employer Branding to the Core of their Business to Attract and Retain Top Talent

    University essay from Jönköping University; Jönköping University; Jönköping University

    Author : Lovisa Karlsson; Marielle Kaminsky; Frida Svedberg Isaksson; [2020]
    Keywords : ;

    Abstract : Abstract   Background: In today’s talent-driven marketplace, money is no longer a top priority. Instead, it is a company’s reputation - its employer brand - that speaks volumes to the current and potential workforce. READ MORE

  5. 5. Identifying Dimensions of Employer Attractiveness in Startups : The Case of Swedish Tech Startups

    University essay from KTH/Industriell Management

    Author : Cristina Gadibadi; [2020]
    Keywords : employer branding; employer attractiveness attributes; EmpAT Scale; startups; startups attractiveness; Swedish startups; arbetsgivarvarumärke; arbetsgivarens attraktionskraft; EmpAT Scale; startups; startups attraktivitet; Svenska startups;

    Abstract : Human capital is recognized as the foundation of a firm's competitive advantage (Messenböck et al., 2015; Berthon et al., 2005). READ MORE