Essays about: "Endorsement"

Showing result 1 - 5 of 95 essays containing the word Endorsement.

  1. 1. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Edström; Yufei Erik Luo; [2023]
    Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

    Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

  3. 2. Do I care: How does the provision of information about the environmental benefits of grain legume cultivation in Sweden influence consumers?

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Kalle Nils Valentin Köster; [2022]
    Keywords : Biospheric Values; Diversity; Grain Legumes; Willingness-to-pay;

    Abstract : Grain legume cultivation is promoted to be beneficial for Swedish agriculture due to grain legumes´ ability to engage in biological nitrogen fixation, function as break-crops in cereal-based cropping systems and a general increase in biodiversity. Furthermore, grain legumes are an important pillar of more sustainable diets. READ MORE

  4. 3. The Quiet Part Out Loud - Conspiracy theories and the rhetoric among activists in Sweden related to the Coronavirus pandemic

    University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : Felix Adolfsson; [2022]
    Keywords : anti-vaccination; Covid-19; digital environments; stigmatized knowledge; democracy; far-right ideology; Social Sciences;

    Abstract : This thesis deals with a set of organized activist movements during the harshest restrictions of the Covid-19 pandemic in Sweden. These groups protested both online and offline against imposed restrictions and vaccinations, displaying a critical attitude towards recommendations and restrictions such as by gathering in large crowds. READ MORE

  5. 4. A possible defense of philosophical anarchism : An examination of whether A. John Simmons' philosophical anarchism can withstand Luara Ferracioli's counterargument

    University essay from Umeå universitet/Institutionen för idé- och samhällsstudier

    Author : Elias Grabka; [2022]
    Keywords : Anarchism; Legitimacy; Justification; John Simmons; Luara Ferracioli;

    Abstract : The philosopher A. John Simmons has early on put forward a defense for philosophical anarchism. He believes that he has succeeded to establish that the different non-voluntaristic attempts to explain state legitimacy all fail to give a solid explanation of how states can be legitimate without expressed consent. READ MORE

  6. 5. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : My Bui; Anh Tran; [2022]
    Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE