Essays about: "Endorsement"

Showing result 11 - 15 of 102 essays containing the word Endorsement.

  1. 11. A possible defense of philosophical anarchism : An examination of whether A. John Simmons' philosophical anarchism can withstand Luara Ferracioli's counterargument

    University essay from Umeå universitet/Institutionen för idé- och samhällsstudier

    Author : Elias Grabka; [2022]
    Keywords : Anarchism; Legitimacy; Justification; John Simmons; Luara Ferracioli;

    Abstract : The philosopher A. John Simmons has early on put forward a defense for philosophical anarchism. He believes that he has succeeded to establish that the different non-voluntaristic attempts to explain state legitimacy all fail to give a solid explanation of how states can be legitimate without expressed consent. READ MORE

  3. 12. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : My Bui; Anh Tran; [2022]
    Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

  4. 13. What would you do? : A qualitative study which explores how a customer’s brand loyalty will be affected, as their favourite celebrity begins to endorse a competitive brand.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Qirong Huang; Yusuke Hashimoto; Alexander Klar; [2022]
    Keywords : Brand loyalty; Celebrity endorsement; Attitudinal- Behavioural loyalty;

    Abstract : The purpose of this study was to explore how a consumer's brand loyalty will be affected by a celebrity he/she adores, as the celebrity begins to cooperate with a competitive brand. The methods of this research have been done through qualitative research, and the interviews were conducted in a semi-structured way. READ MORE

  5. 14. Convincing Crowdvoting Campaigns - The Persuasive Characteristics of New Venture Crowdvoting Campaigns

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Edvin Sjökvist; Simon Blackman; [2022]
    Keywords : Crowdvoting; Persuasion; Elaboration Likelihood Model; Endorsement; Crowdfunding;

    Abstract : Today, many entrepreneurs turn to online crowdsourcing platforms to acquire resources and support for their ventures. While the pursuit of financial capital through crowdfunding platforms has received much attention from researchers, the pursuit of non-financial support has grown significantly in importance among new ventures. READ MORE

  6. 15. How to Improve Instagram Reels Engagement? An empirical investigation of content strategies

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Atika Rusy Kuncoro; [2022]
    Keywords : Instagram Reels; engagement; digital rhetoric; persuasive; social media; environmental organization; Social Sciences;

    Abstract : Introduced in August 2020, Instagram Reels have been used as a new alternative to elevate popularity by leveraging broader viewers while ignoring the audience's status as followers. This could have a massive contribution for creators in engaging the public by infusing messages through Reels content. READ MORE