Essays about: "Endorsement"
Showing result 21 - 25 of 102 essays containing the word Endorsement.
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21. The Effects of Celebrity Endorsement Scandals on Purchase Intent : A quantitative study on Swedish Generation Z
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022-06-02 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Emelie Meurling (97/06/07), Nelly Nordgren (97/10/06) Title: The Effects of Celebrity Endorsement Scandals on Purchase Intent - A Quantitative study on Swedish Generation Z Supervisor: Konstantin Lampou Keywords: Celebrity endorsement, Scandal, Purchase intent, Generation Z, Attitudes Research questions: How does celebrity endorsement scandals affect Swedish Generation Zs’purchaseintent? Purpose: The purpose of this research was to provide an understanding of how generationZ’spurchase intent and attitudes are affected by celebrity endorsement scandals. Method: A cross-sectional quantitative research approach was adopted utilizingself-completed internet questionnaires. READ MORE
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22. A study of digital platform for physical product development
University essay from Uppsala universitet/Industriell teknikAbstract : The world is currently in the middle of a digital revolution where digital platforms have become an important part of industrial engineering, management solutions and economic values. There is huge potential for digital platforms to contribute to various manufacturing processes such as physical product development. READ MORE
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23. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE
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24. A COMPARATIVE STUDY ON HOW THE WORLD WILDLIFE FUND ADAPTED ITS 2014 ENVIRONMENTAL COMMUNICATION CAMPAIGN EARTH HOUR IN SWEDEN AND TURKEY
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : Klimatförändringar är ett allvarligt problem som hotar vår planet och alla dess invånare.Världsnaturfonden (World Wildlife Fund) arbetar för att minimera och förhindra de skrämmandekonsekvenser som vi oundvikligen kommer att möta om vi fortsätter att leva och konsumera som vi gör. READ MORE
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25. Oriental wisdom meets occidental construct: How Chinese University students perceive sustainability?
University essay from Södertörns högskola/FöretagsekonomiAbstract : Sustainability is a global issue, whilst the extant sustainability research is largely inclined towards the global north. China as one of most prominent emerging countries, itsimportance in sustainability research has been emphasized by many scholars. READ MORE