Essays about: "Endorsements"

Showing result 1 - 5 of 11 essays containing the word Endorsements.

  1. 1. Seaweed is Sexy : The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Rhianna Rees; [2019]
    Keywords : Seaweed. Algae. Marketing Theory. History. Environmental. Advertising. Blue Economy.;

    Abstract : Damp, rotting, smelly, rising from the depths, washed up on shorelines. Seaweed (or Macroalgae) has transitioned over time in its position and uses within the British Isles; as discussed in the thesis it has undergone an evolution from its historical use as a source of food in times of desperation, to the superfood it is lauded as today. READ MORE

  2. 2. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Keywords : Influencer marketing; Source credibility; Instagram; Generation Z;

    Abstract : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. READ MORE

  3. 3. "It's only crazy until you do it" - A Critical Discourse Analysis of Nike advertisements

    University essay from Malmö universitet/Kultur och samhälle

    Author : Joanna Rajska; [2019]
    Keywords : Critical Discourse Analysis; Fitness advertisements; Advertising; Nike;

    Abstract : This thesis presents a Critical Discourse Analysis (CDA) of celebrity endorsements in Nike advertisements. The top ten most popular Nike advertisements have been collected and then examined based on the use of language. READ MORE

  4. 4. Overcoming Chinese wines’ negative Country of Origin effect: A study on the determinants of perceived wine quality

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Wei Jin; Bo Li; [2018]
    Keywords : Country of Origin; perceived wine quality; extrinsic cues; intrinsic cues;

    Abstract : By exploring determinants of perceived wine quality and seeking possibilities to overcome Chinese wines’ negative COO effect, this paper aims to give insights to current research field about perceived quality and Country of Origin (COO) effect. Adopting an abductive approach, the researchers conducted qualitative semi-structured interviews separately with 11 respondents in different age, nationality and occupation. READ MORE

  5. 5. YouTube influence on Well-being brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paula Kauppinen; Antoniya Pavlova; [2017]
    Keywords : Business and Economics;

    Abstract : This study aims to find a deeper understanding of how millennials, a consumer group of increasing importance, perceives endorsed brands in fitness and health vlogs. The study used a combination of netnography, including video and comment analysis, and qualitative, semistructured interviews with both audience and creator of vlogs as its methodology. READ MORE