Essays about: "Endorsements"

Showing result 1 - 5 of 7 essays containing the word Endorsements.

  1. 1. Seaweed is Sexy : The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Rhianna Rees; [2019]
    Keywords : Seaweed. Algae. Marketing Theory. History. Environmental. Advertising. Blue Economy.;

    Abstract : Damp, rotting, smelly, rising from the depths, washed up on shorelines. Seaweed (or Macroalgae) has transitioned over time in its position and uses within the British Isles; as discussed in the thesis it has undergone an evolution from its historical use as a source of food in times of desperation, to the superfood it is lauded as today. READ MORE

  2. 2. "It's only crazy until you do it" - A Critical Discourse Analysis of Nike advertisements

    University essay from Malmö universitet/Kultur och samhälle

    Author : Joanna Rajska; [2019]
    Keywords : Critical Discourse Analysis; Fitness advertisements; Advertising; Nike;

    Abstract : This thesis presents a Critical Discourse Analysis (CDA) of celebrity endorsements in Nike advertisements. The top ten most popular Nike advertisements have been collected and then examined based on the use of language. READ MORE

  3. 3. YouTube influence on Well-being brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paula Kauppinen; Antoniya Pavlova; [2017]
    Keywords : Business and Economics;

    Abstract : This study aims to find a deeper understanding of how millennials, a consumer group of increasing importance, perceives endorsed brands in fitness and health vlogs. The study used a combination of netnography, including video and comment analysis, and qualitative, semistructured interviews with both audience and creator of vlogs as its methodology. READ MORE

  4. 4. Celebpreneurship : The Evolvement of Entrepreneurship through Celebrification

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Burak Celebi; Markus Schumacher; Matthias Hunz; [2016]
    Keywords : Celebpreneurship Celebrity Entrepreneurship Celebrification Effectuation Causation Online Networks Capitals Bloggers Case Study Observational Research;

    Abstract : This study investigates and aims to capture a new phenomenon: “celebpreneurship”, a new form of entrepreneurship emerged through the celebrification process. Where ordinary individuals transform into celebrities, and become entrepreneurial when they reach certain amount of “well-knowness”, in order to monetize their activities. READ MORE

  5. 5. On the Shoulders of Giants: Quality signalling in Venture Capital and Equity Crowdfunding

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Lampros Baltas; Mario Todorov; [2016]
    Keywords : Venture Capital; Crowdfunding; Equity Crowdfunding; Entrepreneurship; Signalling;

    Abstract : The latest years, Equity Crowdfunding has experienced exponential growth as a way of financing new ventures. This study explores whether equity crowdfunding investors, or ''the crowd'', interpret signals of venture quality in a way similar to professional Venture Capitalists ("VCs") and also if their investment decisions are subject to similar constraints and biases. READ MORE