Essays about: "Endorsements"

Showing result 11 - 15 of 25 essays containing the word Endorsements.

  1. 11. Should David Armstrong be a Dispositionalist? An Indirect Defense of Powerful Properties

    University essay from Lunds universitet/Teoretisk filosofi

    Author : Daniel Zander; [2021]
    Keywords : Properties; Power; Dispositions; Essence; Quidditism; Necessity; Philosophy and Religion;

    Abstract : A well-known debate among proponents of natural properties concerns the very nature of such properties. On one extreme, known as Dispositionalism (or the ‘powers’ view), the essence of a property is given by the nomological or causal role(s) it plays. READ MORE

  3. 12. What is the True Cost of Mass Polarization? : A Study of the Relationship Between Political Polarization and Trust in Political Institutions in the United States

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sama Serena Dean Fadji; [2020]
    Keywords : ;

    Abstract : Democracy is defined by the element of competition. Elite party competition has become one of the most discussed contemporary developments in the United States. Elected representatives from the main parties have become internally homogeneous, deepening the divide of ideologies between one another. READ MORE

  4. 13. Trust in Fintech: Endorsements' effectiveness in establishing consumer trust

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jacob Wellershaus; William Hermansson; [2020]
    Keywords : Endorsement; Elaboration Likelihood Model; Fintech; Trust;

    Abstract : Trust in the financial industry is low and has been for quite some time. Yet, trust has been found to be crucial to facilitate consumer engagement in the industry. With the shift to digital, the primary way to build trust for financial services companies - face-to-face interaction - is taken out of play. READ MORE

  5. 14. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sylvie DellaBruna; Beata Edlund; [2020]
    Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

    Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE

  6. 15. Seaweed is Sexy : The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Rhianna Rees; [2019]
    Keywords : Seaweed. Algae. Marketing Theory. History. Environmental. Advertising. Blue Economy.;

    Abstract : Damp, rotting, smelly, rising from the depths, washed up on shorelines. Seaweed (or Macroalgae) has transitioned over time in its position and uses within the British Isles; as discussed in the thesis it has undergone an evolution from its historical use as a source of food in times of desperation, to the superfood it is lauded as today. READ MORE