Essays about: "Endorsements"
Showing result 11 - 11 of 11 essays containing the word Endorsements.
11. Athlete Endorsements and Brand Image : A Study of Consumer Attitudes toward Nike in Light of the Brand’s Association with Tiger WoodsUniversity essay from Uppsala universitet/Företagsekonomiska institutionen
Abstract : Many brands are using celebrities as spokespeople, to enhance the brand image. This investigation aims to research the effects of athlete endorsements on brand image, in particular, whether Nike has been affected by the change in Tiger Woods’ image due to his recent personal life difficulties. READ MORE