Essays about: "Engaging Customers in innovation"

Showing result 1 - 5 of 6 essays containing the words Engaging Customers in innovation.

  1. 1. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jakob Mehlig; Simon Rosén; [2023]
    Keywords : Niche markets; Tailored solutions; Standardization; Customer relationship management; Dominant logic;

    Abstract : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. READ MORE

  3. 2. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  4. 3. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Horvath; Betty Sandberg; [2023]
    Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

  5. 4. The power of disruption: A multi-stakeholder exploration of the potential for an eCommerce platform to disrupt power dynamics in the coffee value chain

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Mareta Purviske; [2023]
    Keywords : coffee value chain; power dynamics; sustainability; multi-stakeholder perspective; disruptive innovation; Social Sciences;

    Abstract : Many companies have introduced initiatives to achieve environmental sustainability and improve the wellbeing of the producers. This is the goal of the Era of We – an online platform that strives to disrupt the current market practices, promote environmentally sound coffee production and empower farmers. READ MORE

  6. 5. Stakeholder Engagement and Start-up Company Growth : A Qualitative Study of Swedish Start-up Companies

    University essay from Umeå universitet/Företagsekonomi

    Author : Qiuping Du; Aida Kadyova; [2016]
    Keywords : stakeholder engagement; start-ups; company growth;

    Abstract : In today’s dynamic business environment, stakeholders are seen as essential and companies are expected to engage stakeholders in mutually productive areas such as innovation and product development, market and sales development, sustainability, etc. However, prior literature of stakeholder engagement has mainly focused on large companies and the benefits of stakeholder engagement are usually narrowed to one specific area of growth. READ MORE