Essays about: "English in commercials"

Found 5 essays containing the words English in commercials.

  1. 1. The Usage of English in Swedish TV Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Sandra Fransson; [2014-02-13]
    Keywords : Global English; Code-switching;

    Abstract : The aim of this essay is to study the usage of English in Swedish TV commercials; mainly how much English is used, and whether this depends on factors such as channel, time of day, target audience, and product/service being advertised. In total, 247 commercials were studied. READ MORE

  3. 2. A study of the use of English and other languages in TV-commercials in Sweden

    University essay from Institutionen för språk, litteratur och interkultur

    Author : Susanne Lepp; [2013]
    Keywords : Swedish TV-commercials; English in commercials; code-switching; globalization; svensk tv-reklam; engelska i reklam; tvåspråkighet; global engelska;

    Abstract : This investigation is about the English language in Swedish TV-commercials. Theinvestigation shows that there are commercials in Sweden that involve other languages thanSwedish. The languages found in this study apart from Swedish were English, Italian andGerman. The results show that the most common language was Swedish, which was used in405 (96. READ MORE

  4. 3. Chill, take it easy, would you mind settling down? An empirical study of code switching within the English language when spoken by teenagers in Sweden

    University essay from Lunds universitet/Engelska

    Author : Anna Lagnevik; [2010]
    Keywords : Languages and Literatures;

    Abstract : In Sweden there is a first language Swedish and minority languages such as Finnish, Tornedalen Finnish, Romany, Samian, and Yiddish. Although English is not a second language in Sweden some people suggest it should be. From the age of nine children start to learn the English language in school. READ MORE

  5. 4. Puns in Japanese advertisements

    University essay from Lunds universitet/Japanska

    Author : Johan Gustafsson; [2010]
    Keywords : SSTH; GTVH; Semantic Script Theory of Humor; Script theory; General Theory of Verbal Humor; commercials; humor; joke; wit and humor in advertising; humor i reklamen; Languages and Literatures;

    Abstract : Everyone knows that English is big on puns. However, most speakers of Japanese know that this is very much true for this language as well. READ MORE

  6. 5. Oral Feedback : Students' Reactions and Opinions

    University essay from Institutionen för kultur och kommunikation

    Author : Terése Hulterström; [2006]
    Keywords : Oral feedback; receive; correction; students; delivery; acceptance; improvement;

    Abstract : In Sweden we come in contact with the English language almost daily; in television shows, radio commercials and at work. English is also mandatory in the Swedish curriculum; therefore it is important that the students learn as much as possible in school, to be able to use English in their daily life. READ MORE