Essays about: "English in product packages"

Found 2 essays containing the words English in product packages.

1. 1. Food Packaging Trends for the Refrigerator

   University essay from Lunds universitet/Förpackningslogistik

   Author : Elisabete Alves Da Silva Oliveira; [2015]
   Keywords : Refrigerator; Trends; Packaging; Food; Sweden; United Kingdom; Future; Consumer; Technology and Engineering;

   Abstract : Issue of study: Consumers interact with primary food packaging and the refrigerator on a daily basis, although the interaction and impact food packaging has on the design of refrigerators is not clear. The Swedish home appliances company Electrolux, manufacturer’s refrigerators with the consumer needs in mind. READ MORE

3. 2. English in Swedish product packages : An exploratory study of how English is used in product packages sold in the dairy section in Swedish retail

   University essay from Stockholms universitet/Engelska institutionen

   Author : Inga-Lena Bohm Fiederling; [2014]
   Keywords : English in product packages; EFL; discourse analysis; marketing text; cultural values; promotional discourse; discourse of marketing; genre analysis; rhetorical moves;

   Abstract : This study explores the use of English in the texts of product packages sold in Swedish retail. This includes looking at the proportion of English of the packages of four brands God Morgon, Froosh, Oatly and Wellness, as well as exploring what moves are most likely to be in English and furthermore, what cultural values are conveyed by the texts. READ MORE