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Found 2 essays matching the above criteria.

  1. 1. The Impact of Femvertising : A Case Study on #LikeAGirl campaign and its impact on P&G corporation

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Vanda Vlajkovic; Enkhluun Enkhmandakh; [2021]
    Keywords : Femvertising; CSR; equal rights; women empowerment; #LikeAGirl;

    Abstract : Date: 2022-06-01Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Enkhluun Enkhmandakh (93/02/20) Vanda Vlajkovic (94/09/16) Title: The Impact of FemvertisingSupervisor: Stylianos PapaioannouKeywords: Femvertising, CSR, equal rights, women empowerment, #LikeAGirl Research question: How has femvertising impacted corporate social responsibility? Purpose: The aim of the study is to describe and define the changes in P&G’sCSR strategy after their subsidiary’s successful #LikeAGirlfemvertising campaign. Further, explain the phenomenon of howf emvertising influenced the internal and external CSR activities of theircorporation. READ MORE

  3. 2. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
    Keywords : Hotel industry; service; internal marketing; front line employee; job satisfaction;

    Abstract : Course: FOA214 Bachelor Thesis in Business Administration, 15 ECTS University: Mälardalens University School of Business, Society and Engineering Date: 2014, June 2nd Authors: Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao Song Tutor: Zarina Osmonalieva Examiner: Eva Maaninen-Olsson Keywords: Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel. Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities? Purpose of Research: The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE