Essays about: "Entering foreign markets"

Showing result 1 - 5 of 63 essays containing the words Entering foreign markets.

  1. 1. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    University essay from Göteborgs universitet/Graduate School

    Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
    Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  3. 3. A Swedish Presence ”A case study of Swedish companies in Japan”

    University essay from Lunds universitet/Produktionsekonomi

    Author : Sara Rahiminejad; Nicole Zaborowska; [2019]
    Keywords : Case Study; Contributions to the Multinational Organisation; Establishment; Japan; Market Presence; Swedish Subsidiaries i; Technology and Engineering;

    Abstract : As one of the largest economies in the world, Japan obtains great potential for foreign investors. Nonetheless, the Japanese market has been known to be difficult to penetrate for foreign companies. READ MORE

  4. 4. The great potential on the Brazilian market : A study of different types of acquisition strategies on the Brazilian market

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper; Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Rebecka Sjöberg; My Sjölander; [2019]
    Keywords : Acquisition; strategy; cross-border; internationalisation; Brazil; financial aspects; horisontal; vertical; conglomerate; industry; information asymmetry;

    Abstract : Background: Emerging economies is more fragile for global actions than developed markets, and they struggle to keep the economic growth consistent. Brazil, as an emerging economy, has one of the higher growth in the world, but the country has had some difficulties during the last years and foreign direct investments have decreased. READ MORE

  5. 5. Market Research for Foreign Market Development : A case study of a Swedish manufacturing firm

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yannik Puth; [2018]
    Keywords : market research; information sources; networks; international market development; Swedish manufacturing firms;

    Abstract : Market research is a crucial element in a firm’s internationalization process. Expanding into new markets comes with a variety of challenges and high risk of failure which ultimately would impact a firm’s finances negatively. In order to reduce the uncertainty of entering foreign markets, market research is conducted. READ MORE