Essays about: "Entering foreign markets"

Showing result 1 - 5 of 65 essays containing the words Entering foreign markets.

  1. 1. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Greta Lyckenblad; Lina Nygren; [2020-02-13]
    Keywords : Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

    Abstract : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. READ MORE

  2. 2. Overcoming Liability of Foreignness within the Vegan Food Industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Johanna Brun Gustavsson; Taraneh Kianersi-Adegani; [2020-02-13]
    Keywords : Plant-based; Vegan food substitutes; Internationalization; Liability of Foreignness; Market knowledge; Network; Market knowledge; Network; Liability of Foreignness;

    Abstract : The world has become more global due to technological changes and industrialization. Thus, the food industry that used to be local has moved towards globalization as well. However, the industry is still strongly influenced by local preferences which makes the internationalization for companies within the food sector difficult. READ MORE

  3. 3. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    University essay from Göteborgs universitet/Graduate School

    Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
    Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : MSc in International Business and Trade.... READ MORE

  5. 5. A Swedish Presence ”A case study of Swedish companies in Japan”

    University essay from Lunds universitet/Produktionsekonomi

    Author : Sara Rahiminejad; Nicole Zaborowska; [2019]
    Keywords : Case Study; Contributions to the Multinational Organisation; Establishment; Japan; Market Presence; Swedish Subsidiaries i; Technology and Engineering;

    Abstract : As one of the largest economies in the world, Japan obtains great potential for foreign investors. Nonetheless, the Japanese market has been known to be difficult to penetrate for foreign companies. READ MORE