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Showing result 1 - 5 of 79 essays matching the above criteria.

1. 1. Exploring the solar park market in Lower Saxony : Implications on foreign companies’ entry strategies

   University essay from Linköpings universitet/Industriell miljöteknik

   Author : Patricia Chronéer; Nike Hammerman; [2023]
   Keywords : Solar Parks; Lower Saxony; Germany; Entry Strategies; Drivers; Barriers; Regulatory Landscape; Social Landscape; Technical Landscape; Economic Landscape; Geographical Landscape; Market Potential; Electricity Production;

   Abstract : To meet the European Union’s target of climate neutrality by 2050 ambitious measures need to be taken. The electricity sector is one of the largest contributors to greenhouse gas emissions globally, which makes it an important sector to decarbonize. For this to happen, fossil fuels must be replaced by renewable energy sources. READ MORE

3. 2. Nordic Banks’ Internationalization Process and Their Effectiveness in the Digital World

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Alexis Baray; Jacob Levander; Caroline Westerberg; [2023]
   Keywords : Internationalization; Banks; Entry modes; Digitalization; Effectiveness; Fintech; Assessment;

   Abstract : In the last couple of decades internationalization of firms has increased all over the world, and banks are not an exception. Different factors are impacting the decision of entering a new market and digitalization is certainly one of the main factors contributing to the internationalization process. READ MORE

4. 3. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

5. 4. Market Entry Through Networks : A Case Study of a Swedish SME

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Samuel Björkqvist; André Jonsson; [2023]
   Keywords : Centrality; Central Nodes; Intermediaries; Legitimacy; Liabilities of Foreignness LoF ; Liabilities of Outsidership LoO ; Social Network Theory SNT ; Trust;

   Abstract : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. READ MORE

6. 5. A case study on the foreign expansion of an SME

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Eddy Nganji; Thomas Speed; [2023]
   Keywords : ;

   Abstract : This thesis is a case study where the authors investigate how SMEs can enter new markets, but especially the Chilean market. In this study, we got to share information from a company that has succeeded in establishing itslef in Chile and other parts of the world. READ MORE