Essays about: "Entering foreign markets"

Showing result 21 - 25 of 79 essays containing the words Entering foreign markets.

  1. 21. The great potential on the Brazilian market : A study of different types of acquisition strategies on the Brazilian market

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Rebecka Sjöberg; My Sjölander; [2019]
    Keywords : Acquisition; strategy; cross-border; internationalisation; Brazil; financial aspects; horisontal; vertical; conglomerate; industry; information asymmetry;

    Abstract : Background: Emerging economies is more fragile for global actions than developed markets, and they struggle to keep the economic growth consistent. Brazil, as an emerging economy, has one of the higher growth in the world, but the country has had some difficulties during the last years and foreign direct investments have decreased. READ MORE

  3. 22. Market Research for Foreign Market Development : A case study of a Swedish manufacturing firm

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yannik Puth; [2018]
    Keywords : market research; information sources; networks; international market development; Swedish manufacturing firms;

    Abstract : Market research is a crucial element in a firm’s internationalization process. Expanding into new markets comes with a variety of challenges and high risk of failure which ultimately would impact a firm’s finances negatively. In order to reduce the uncertainty of entering foreign markets, market research is conducted. READ MORE

  4. 23. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Nilsson; Melanie Sala; [2018]
    Keywords : Strategy; Decision-making process; Foreign Market Entry;

    Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE

  5. 24. Institutional adaptation of Western companies operating in China : A case study on Husqvarna Group

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Hristo Balabanov; Annie Mary George; [2018]
    Keywords : Institutional environment; Institutional adaptation; Western MNCs; Husqvarna Group; Institutional Isomorphism;

    Abstract : Abstract: In our globalized world companies that want to internationalize and go to a new market should consider different factors, if they want to be successful. Institutional adaptation is a vital part of success or failure of the globalization process. READ MORE

  6. 25. With some power comes great responsibility : Ethical dilemmas occurring during Swedish small and medium sized enterprises’ entry process in politically unstable markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hilda Eriksson; Jennifer Königsson; [2018]
    Keywords : International business; Ethical dilemmas; Entry strategies; CSR; SMEs; Internationalization; Business ethics;

    Abstract : Due to an increase of internationalization Swedish SMEs are faced with more issues regarding ethical dilemmas when entering foreign markets than they have been in the past. The ethical dilemmas, such as bribery and corruption, affect companies’ entry strategies in regards of moral standards and becomes an issue for markets that are characterised as being unstable. READ MORE