Essays about: "Entertainment-Education"

Found 5 essays containing the word Entertainment-Education.

  1. 1. Co-creation in serious digital game development: innovation and participatory method for entertainment-education

    University essay from Malmö universitet/Kultur och samhälle

    Author : Sandra Dupuy; [2018]
    Keywords : Co-creation; Innovation; Participatory communication; Entertainment-education; Digital games; Serious games;

    Abstract : This research proposes to investigate the contribution that innovative development projects involving digital games can make to the field of entertainment-education (EE), which has been considered as a communication strategy falling under the media for development approach in the broader field of communication for development (Manyozo, 2012). Studies have shown that EE scholarship and practice is largely rooted in theories of individual behaviour change, but also that new theoretical perspectives deriving from participatory and empowering, as well as cultural approaches to communication are emerging in the field. READ MORE

  2. 2. Not applauding the gay topic : Mexican Telenovela, communicating social learning?

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ); Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : Jonna Ekdahl; Cajsa Mosbakk Martinsson; [2016]
    Keywords : Communication; Entertainment-Education; Social Change; Behaviour Change; Social learning; Homosexuality; Identification; Disidentification; Mexico; Youth; Decoding; Lesbians; Gay; Telenovela;

    Abstract : Social learning is a key element in the methodology used in the Mexican telenovela Ultimo año, and suggest that people can adopt behaviour from watching television. An important aspect of social learning are role models to identify with and/or learn their behaviour, hopefully changing their behaviour. READ MORE

  3. 3. Att skapa positiva kommersiella upplevelser i trädgårdsparken : förutsättningar för upplevelseskapande och användning avupplevelsemarknadsföring

    University essay from SLU/Horticulture (until 121231)

    Author : Magdalena Fredriksson; [2012]
    Keywords : Upplevelser; Upplevelsemarknadsföring; Kommunikation; Upplevelserummet; Social interaktion; Engagemang; Trädgårdsparker;

    Abstract : Rapporten syftar till att ge svar på hur trädgårdsparker i södra Sverige kan använda sig av upplevelsemarknadsföring för att kunden ska få en positiv upplevelse av besöket. Resultatet utgår från både litteraturstudie och empirisk data från intervjuer. READ MORE

  4. 4. Looking for Amina: An experience on Forum Theatre. Entertainment-Education and participatory approaches

    University essay from Malmö högskola/Konst, kultur, kommunikation, K3

    Author : Jordi de Miguel Capell; [2009]
    Keywords : communication; development; communication for development; Entertainment-Education; Theatre of the Oppressed; immigration;

    Abstract : This Master in Communication for Development thesis is based on the experience of "Amina's looking for a job", a Forum Theatre play created in 2007 - whith the help of her sons and an NGO- by a Moroccan woman who is discriminated by different institutions in her will to find a decent job in Catalonia, Spain. Through this case study, the essay explores the contributions of participatory approaches to Education-Entertainment field from a communication for social change perspective. READ MORE

  5. 5. The success of Amah - Communicating AIDS prevention through entertainment-education

    University essay from Malmö högskola/Konst, kultur, kommunikation, K3

    Author : Annica Widmark; [2002]
    Keywords : entertainment-education; AIDS; Africa; the Ivory Coast;

    Abstract : .... READ MORE