Essays about: "EntrepreneursHIP and marketing"

Showing result 1 - 5 of 77 essays containing the words EntrepreneursHIP and marketing.

1. 1. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

   University essay from Göteborgs universitet/Graduate School

   Author : Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
   Keywords : Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

   Abstract : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). READ MORE

3. 2. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Vida Gustavsson Ramnebrink; [2023]
   Keywords : internationalization SME-companies social media “digitalization” “relations”;

   Abstract : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. READ MORE

4. 3. Market Opportunity Analysis Frameworks in the Context of the Technological Advancement of Firms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johann Maximilian Lippmann; Hoyt Patrick Lacy; [2022]
   Keywords : Market Opportunity Analysis; Market Potential; Market Screening; Technology; Business and Economics;

   Abstract : Market opportunity analysis (MOA) frameworks are tools used to assess a firm’s potential in a new market and are an important resource for firms considering expanding. Some of these tools are intended for initial high-level screening of markets, while others are more comprehensive analysis tools. READ MORE

5. 4. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

   University essay from Umeå universitet/Företagsekonomi

   Author : Svante Zachrisson; Xian Li; [2022]
   Keywords : science-based entrepreneur; social media;

   Abstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE

6. 5. Pecky entrepreneurs: Why do growth-oriented entrepreneurs choose equity-based crowdfunding? : A multiple-case study about crowdfunding

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Tova Larsson; Sofia Le Truong; [2022]
   Keywords : Crowdfunding; equity-based; entrepreneurship; pecking order theory; financing;

   Abstract : Entrepreneurship plays an integral role in innovation, job creation and economic growth, and financing is a key component in facilitating this process. In recent years, the financing industry has taken significant technological leaps forward—perhaps most notably through the introduction of alternative solutions to institutional investors, such as crowdfunding. READ MORE