Essays about: "Entrepreneurship brand"

Showing result 1 - 5 of 35 essays containing the words Entrepreneurship brand.

  1. 1. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Vida Gustavsson Ramnebrink; [2023]
    Keywords : internationalization SME-companies social media “digitalization” “relations”;

    Abstract : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. READ MORE

  2. 2. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE

  3. 3. Drivers leading Olympic Athletes to Entrepreneurial Opportunities: An Analysis of the US Olympic Team from Tokyo 2020 : A bachelor thesis that analyzes the drivers towards entrepreneurship amongst US Olympic athletes with a qualitative research design.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Julian Abuzeni; Kristaps Obodnikovs; [2022]
    Keywords : Drivers; Entrepreneurial Opportunities; Olympic Athletes; Team USA; COVID-19;

    Abstract : Background: The authors have observed that Olympic athletes of Team USA supplement their income, or finance themselves entirely, through entrepreneurial opportunities. This study focuses on Olympic Athletes from the United States - with a limitation to members of the US Olympic Rowing Team that competed at the Tokyo 2020 Olympic Games. READ MORE

  4. 4. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

    University essay from Umeå universitet/Företagsekonomi

    Author : Svante Zachrisson; Xian Li; [2022]
    Keywords : science-based entrepreneur; social media;

    Abstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE

  5. 5. Undressing the Swedish Fashion Renting Market : A mixed method study about understanding a young market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elsa Bjelkenäs; Amanda Rognsvåg; [2022]
    Keywords : Fashion; Renting; Collaborative Consumption; Sustainability; Mixed Method; Swedish Fashion Market;

    Abstract : There is little research covering the Swedish fashion renting market (SFRM), regarding which companies operate on the market, what they communicate or how the market is connected to the environmental perspective. The purpose of this study is to outline the SFRM, as well as to analyse brand communication through Instagram and how the media present the SFRM. READ MORE