Essays about: "Entry Mode Theories"

Showing result 1 - 5 of 32 essays containing the words Entry Mode Theories.

1. 1. Born digital firms entry mode in foreign markets

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
   Keywords : ;

   Abstract : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. READ MORE

3. 2. Digitalization as a tool in advanced business services’ SMEs’ internationalization

   University essay from Göteborgs universitet/Graduate School

   Author : Elena Valerieva Pramatarova Grujić; [2022-07-05]
   Keywords : Advanced Business Services ABS ; Cultural and Physical Distance; digital maturity; digitalization; Internationalization Theories and Foreign Market Entry; Small-and-Medium-Sized Enterprises SMEs ;

   Abstract : This thesis focuses on the manner digital technologies integrated in ABS SMEs enable internationalization and further, their influence on the choice of a cross-border entry mode of the firm. Aiming better understanding of the subject, a research question related to the ABS SMEs’ usage of digital technologies and triggers to internationalization, cross-border entry modes and factors related was formulated. READ MORE

4. 3. “The Sleeping Partner” : A qualitative research examining the “sponsorship” entry in the Middle East- The case of the UAE

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ahmed Madi; Hassan Alssaqqal; Edwin Zarkovsky; [2022]
   Keywords : Sponsorship; market entry strategies; United Arab Emirates UAE ; Entry Modes; Local sponsor selection criteria;

   Abstract : Scholars in the international business field have presented various findings on international entry mode strategies, yet few were conducted on the Middle East. However, a recent study has presented a new form of entry mode used among multinational corporations (MNCs) in the Middle East where foreign companies tend to form partnership with individuals (local sponsor) rather than corporations when entering the market. READ MORE

5. 4. It’s Time for Africa! : A study of how Swedish companies enter the African telecom sector

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Marcus Jexby; Gustav Vilumsons; [2021]
   Keywords : Entry mode; Telecom Sector; Market Selection; Africa; Internationalization; Opportunities; Challenges;

   Abstract : This thesis aims to provide a greater understanding of what entry mode Swedish companies choose when entering the African telecom sector. Furthermore, the report will also study the benefits and difficulties with the African telecom sector and include the Swedish company's market selection. READ MORE

6. 5. Gangnam Style : A qualitative case study on Swedish fashion brands entering and becoming resilient on the South Korean market.

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Malin Forsvall; Julia Jonsson; [2019]
   Keywords : Resilience; Entry Mode; South Korea; Swedish Fashion;

   Abstract : This study will examine the internationalisation process of Swedish fashion brands entering the South Korean market to be able to get an understanding of how the decision of entry strategy is influenced and how it affects the resilience in the market, as well as identify the drivers and barriers influencing the choice of entry mode. The study was conducted through a qualitative multiple case study with an inductive methodology approach. READ MORE