Essays about: "Entry mode"

Showing result 11 - 15 of 141 essays containing the words Entry mode.

  1. 11. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  3. 12. CSR- leading the way or not? A comparative study about how CSR can influence SMEs internationalization process within the food industry

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Eurenius; Katarina Hedencrona; [2021-06-28]
    Keywords : SME Internationalization; CSR Strategy; International Market Selection IMS ; Entry Mode Selection EMS ;

    Abstract : Due to increased globalization and increased sustainability awareness, Small and Medium-Sized Enterprises (SMEs) have become increasingly internationalized, as well as more involved in addressing sustainability issues. Therefore, the aim of this paper is to examine how Corporate Social Responsibility (CSR) Strategy influences the internationalization process for SMEs operating within the food industry. READ MORE

  4. 13. Rationalizing sociology as an educational strategy : Plurality of convictions and position-takings of sociology students in Swedish higher education

    University essay from Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudier

    Author : Ricardo Xavier Cevallos Salgado; [2021]
    Keywords : Sociology; capital; field; conviction; position-taking;

    Abstract : The present study examines the choice for sociology as a subfield in Swedish higher education. In the Bourdieusian tradition, the theory of social practices – with its relational concepts of field, habitus and capital – was the sociological lens for constructing the object and instruments for tackling it. READ MORE

  5. 14. Interacting with Foreign Industrial Clusters - A Case Study of Swedish Companies in Japanese Clusters

    University essay from Lunds universitet/Produktionsekonomi

    Author : August Asplund; Oscar Walde; [2021]
    Keywords : Industry Cluster; Cluster Strategy; Interaction Strategy; Tap into; Sweden; Japan; Internationalisation; Business and Economics;

    Abstract : Clusters, agglomerations of companies in related industries, are a phenomenon which have been widely accepted to increase the productivity of its constituent companies. Many scholars hold the view that companies should utilise these favourable conditions and interact with clusters. READ MORE

  6. 15. The Institutional Prerequisites Required for Fin Tech Companies and Their Impact on Entry Mode Strategies

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Norayr Brutyan; [2021]
    Keywords : Fin Techs; Payments; Institutional Theory; Entry Mode Strategies; ;

    Abstract : This study enquires into the institutional prerequisites required from a transitional economy in order to be attractive for international Fin Tech companies operating in payment industries. The study was conducted based on comparison between Armenian and Swedish markets. READ MORE