Essays about: "Environmental Communication Campaigns ECCs"

Found 2 essays containing the words Environmental Communication Campaigns ECCs.

1. 1. The underlying meanings shaping Environmental Communication Campaigns (ECCs) : an exploration of meta-discourse

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Fanny Svenneke Åsberg; [2020]
   Keywords : Environmental Communication Campaigns ECCs ; environmental communication; meta-discourse; behavioural change; sustainability;

   Abstract : As previous research on environmental communication campaigns (ECCs) has focused primarily on the practical design, implementation and evaluation of ECCs, the theoretical basis of ECCs in regard to the underlying meanings shaping campaigns had not previously been explored to a satisfactory extent. The aim of this study was to address this gap in the research by exploring the perspectives of individuals involved in the planning and execution of ECCs and making sense of the underlying meanings embedded in these perspectives in order to yield insights into the underlying meanings shaping ECCs. READ MORE

3. 2. Conceptualising 'communication' in environmental communication campaigns : shedding new light on common traditions

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Viktor Nordahl Bäcklund; [2016]
   Keywords : environmental communication; meta-discourse; NGOs; transmission; symbolic interactionism;

   Abstract : This paper examines how practitioners of environmental communication campaigns (ECCs) conceptualize communication. Through interviews I investigate the practitioners’ way of understanding communication by looking at the metaphors they use to describe it. READ MORE