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1. Ephemeral Selves: A semiotic cultural analysis of a Swedish bicycle helmet campaign
University essay from Lunds universitet/Avdelningen för etnologiAbstract : In 2014, Lund municipality in Sweden handed out 830 bicycle helmets for free. Such governance campaigns are commonplace in Sweden, yet no campaign has ever been evaluated. There are two research aims to this thesis. First, to evaluate how many of the 830 cyclists actually wear the bicycle helmets that they received. READ MORE
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