Essays about: "Equity-based crowdfunding"

Showing result 1 - 5 of 7 essays containing the words Equity-based crowdfunding.

  1. 1. Crowdfunding from a Marketing Perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erik Åhlström; Anton Gustav Unger; William Arkrot; [2017]
    Keywords : Crowdfunding; reward-based crowdfunding; equity-based crowdfunding; marketing; crowdfunding marketing;

    Abstract : Raising funds through crowdfunding has experienced an accelerated growth for start-up companies. Moreover, recent literature suggests that crowdfunding has developed from being just a fundraising tool to a versatile marketing tool (Brown et al., 2016). READ MORE

  2. 2. Quality Signals in Equity-based Crowdfunding

    University essay from KTH/Entreprenörskap och Innovation

    Author : Alina Koutun; [2016]
    Keywords : Equity-based crowdfunding; crowdfunding campaign; crowdfunding platform; signaling mechanism; quality signals; information asymmetry; adverse selection;

    Abstract : The current thesis explores a relatively new academic topic – equity-based crowdfunding. The purpose is to examine which quality signals, used by the entrepreneurs in their fundraising process, tend to increase the probability of closing an equity-based crowdfunding campaign successfully. READ MORE

  3. 3. Understanding The Crowd : A quantitative study on investor motivation in equity crowdfunding

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Alex Pearson; John Johdet; Mikael Näselius; [2016]
    Keywords : Crowdfunding; Investment Motivation; Motivational Factors; Demographic Motivation; Equity Crowdfunding; Crowdfunding Investment;

    Abstract : Background - Equity-based crowdfunding is rapidly emerging as a source of funding, as a way for ventures to overcome financial obstacles. It is based on a large number of investors, the crowd, who contributes with smaller investments that together helps fund the venture, where the investor in return receives equity in the venture. READ MORE

  4. 4. The use of Equity-Based Crowdfunding by Swedish Entrepreneurs : An exploratory study on experiences and motives for selection

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; ;

    Author : Petter Warnhammar; Henning Ivarson; Erik Svensson; [2016]
    Keywords : Entrepreneurs; crowdfunding; equity crowdfunding; motives; benefits; challenges; new venture finance;

    Abstract : In recent years, equity-based crowdfunding (ECF) has emerged as a viable alternative for new ventures to overcome funding difficulties, not least in a time with funding difficulties for entrepreneurs. There is little research on the topic, and studies that have been conducted usually examine all the crowdfunding types together, but the differences between the various types demand the study of each type separately. READ MORE

  5. 5. Drivers of the Crowd - Identifying the Key Motivators to Perform Equity-Based Crowdfunding Investments

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ella Huynh; Jessica Ugander; [2016]
    Keywords : Crowdfunding; Equity-based crowdfunding; Self-Determination Theory; Intrinsic motivation; Extrinsic motivation;

    Abstract : This thesis aims to investigate the key motivators that drive investors to engage in equity-based crowdfunding in Sweden. By drawing on the Self-Determination Theory (SDT) and other findings within this field of study, a model has been developed in order to understand what motivates investors to invest in equity-based crowdfunding campaigns. READ MORE