Essays about: "Eric Bergqvist"
Found 2 essays containing the words Eric Bergqvist.
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1. Ambience : Is Ambience in Swedish Clothing Retail Stores a Missed Opportunity?
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Background: Nowadays, customers tend to take product quality and positive brand image for granted, which makes the formation of a new marketing strategy even more vital. In an age characterized by information overload and lack of time, factors such as emotional, cognitive or symbolic values become increasingly valuable in marketing. READ MORE
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2. Entrepreneurial Expansion : Swedish staffing companies entering the market in Oslo, Norway
University essay from IHH, FöretagsekonomiAbstract : Purpose Our purpose is to develop a model, based on theoretical framework regarding expansion strategies and cultural differences and see if it can explain the establishment of Swedish staffing companies in Oslo, Norway. Theoretical Framework The theoretical framework presents theories within the field of cultural and social beha-vior, internationalization in general and two different approaches of international expan-sion. READ MORE