Essays about: "Eric Dielemans"

Found 1 essay containing the words Eric Dielemans.

  1. 1. Ethical Fashion Consumerism: A Segmentation and Understanding of Young Swedish Consumers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eric Dielemans; Marco Zanni; [2012]
    Keywords : Ethical fashion consumerism; personal values; consumer segmentation; Swedish fashion consumers.; Business and Economics;

    Abstract : Driven by an interest in ethical fashion consumption and having identified the necessity for a clear understanding of consumer traits within this increasing phenomenon, we conducted a quantitative research, adopting a objectivist and positivist stance, involving over three-hundred young Swedish consumers. Positioning ourselves along the lines of the behavioral decision theory and assuming a positivist stance, we aimed to identify how young Swedish fashion consumers differ in personal values based on their ethical preferences. READ MORE