Essays about: "Eric Jonsson"

Showing result 6 - 8 of 8 essays containing the words Eric Jonsson.

1. 6. Key Strategic Drivers of Customer Engagement : A managerial perspective in the Swedish pension industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Eric Jonsson; Lars Ohlson; [2015]
   Keywords : Customer engagement; Strategic drivers; Internal factors; Managerial perspective;

   Abstract : Customer engagement has become a hot topic in business journals emerging in the beginning of 2000s, elucidating a new paradigm of marketing science. Despite an increased interest in engagement, both academics and practitioners lack an explicit understanding of the focal firm’s role in the creation of engagement and how a firm’s internal factors contribute to the creation of customer engagement. READ MORE

3. 7. Managing Change in the Warehouse. a structured change management methodology when implementing a warehouse management system

   University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

   Author : Knut Artman; Eric Jonsson; [2014]
   Keywords : Change management; Warehouse Management System; WMS implementation; warehouse management; challenges in WMS implementations; change management methodology; change management model; ADKAR; Technology and Engineering; Business and Economics;

   Abstract : As a consequence of the information society, smart and specialized IT based system, such as Warehouse Management Systems, have been developed to harness the increasing flow of information. While they are designed to increase the efficiency in the warehouse, the implementation of them requires the warehouse implementing it to adjust to the new environment it creates. READ MORE

4. 8. Influence of culture and national image on marketing : A study of IKEA’s promotion in Sweden and France

   University essay from Företagsekonomiska institutionen

   Author : Martin Gustafson; Eric Jonsson; [2008]
   Keywords : ;

   Abstract :   This thesis investigates how cultural differences between Sweden and France are manifested in IKEA’s promotion material and the extent to which Sweden is emphasised as the country of origin. The study analyses the photos and the language in the IKEA catalogues in Sweden and France, the content of five different TV commercials and data from previous empirical studies. READ MORE