Essays about: "Erica Jostrup"

Found 2 essays containing the words Erica Jostrup.

  1. 1. Online ocular measurement of cognitive load

    University essay from Lunds universitet/Kognitionsvetenskap

    Author : Erica Jostrup; [2017]
    Keywords : Cognitive Mental workload; Fixations; Blinks; Pupillometry; N-back; Philosophy and Religion;

    Abstract : Five different ocular measurements were investigated as a means of predicting cognitive load during a visuospatial memory game. Eye data was collected from the participants during a non-related n-back task, trained on both classification and regression models, and investigated in relation to their ability to make predictions regarding how the participants were performing on an n-back task. READ MORE

  2. 2. Pay For It and Love It More: A comparative study in marketing psychology between the two campaign methods Pay What You Want and Free

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Erica Jostrup; Emina Salic; [2015]
    Keywords : Cognitive Dissonance; Self-image; Homo Economicus; Free; Pay What You Want; Attitude; Marketing Psychology; Campaign method; SC-IAT; Social Sciences;

    Abstract : This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. READ MORE