Essays about: "Erica Lagerkvist"

Found 1 essay containing the words Erica Lagerkvist.

  1. 1. Servitization in the Car Industry: A Case Study of the concept Care by Volvo

    University essay from Göteborgs universitet/Graduate School

    Author : Rebecca Kjellberg; Erica Lagerkvist; [2018-08-02]
    Keywords : Servitization; Servitization in the car industry; Servitization in manufacturing industries; Servitization and Customers; Subscription; Service and Value Adding activities;

    Abstract : In recent years, product-based companies are adding more services to their products and in contrast to the traditional perspective, products can now be add-ons to services. Hence, servitization has entered the manufacturing industry and more specifically the car industry. READ MORE