Essays about: "Erica Salonius"

Found 1 essay containing the words Erica Salonius.

1. 1. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Erica Salonius; Erica Rhönnstad; Amanda Hedlund; [2015]
   Keywords : branding; brand strategy; brand equity; brand identity; internationalization; SMEs; Swedish; European market;

   Abstract : Introduction  Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. READ MORE