Essays about: "Erik Ärnström"

Found 1 essay containing the words Erik Ärnström.

  1. 1. Attracting the right employees : A study of successful employer branding

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Erik Ärnström; Johan Bergman; [2011]
    Keywords : ;

    Abstract : Employer branding is an area of growing importance and attention. Though the concept of attracting and recruiting employees is by no means a new one, the idea of the employer brand implies a more conscious opinion of companies as employers by potential employees and as a result a more considered approach by companies themselves. READ MORE