Essays about: "Erik Åhlström"

Found 1 essay containing the words Erik Åhlström.

  1. 1. Crowdfunding from a Marketing Perspective

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erik Åhlström; Anton Gustav Unger; William Arkrot; [2017]
    Keywords : Crowdfunding; reward-based crowdfunding; equity-based crowdfunding; marketing; crowdfunding marketing;

    Abstract : Raising funds through crowdfunding has experienced an accelerated growth for start-up companies. Moreover, recent literature suggests that crowdfunding has developed from being just a fundraising tool to a versatile marketing tool (Brown et al., 2016). READ MORE