Essays about: "Erik Andrén"

Showing result 1 - 5 of 6 essays containing the words Erik Andrén.

1. 1. A Storytelling and Brand Identity Connection

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Andrén; Therese Hermelin; [2022]
   Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

   Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE

3. 2. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
   Keywords : Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

   Abstract : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. READ MORE

4. 3. Business-to-signature-story-to-Business

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Andrén; Therese Hermelin; Akankshya Mishra; [2021]
   Keywords : Explore; Signature stories; Business-to-Business brands; Storytelling; Intriguing; Authentic; Involving; Strategic Message.; Business and Economics;

   Abstract : Purpose: The purpose of this master paper is to explore if different Business-to-Business brands sit on signature stories using David Aaker ́s four criteria defining a signature story. Methodology: The study’s qualitative methodology consists of finding different Business-to- Business brands and analyzing these if they are sitting on a signature story. READ MORE

5. 4. Simulation and Analysis of Ultrasonic Wave Propagation in Pre-stressed Screws

   University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Author : Erik Andrén; [2019]
   Keywords : ;

   Abstract : The use of ultrasound to measure preload in screws and bolts has been studied quite frequently the last decades. The technique is based on establishing a relationship between preload and change in time of flight (TOF) for an ultrasonic pulse propagating back and forth through a screw. READ MORE

6. 5. Actively Managed Investments : A comparison of US hedge and equity mutual funds

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Erik Andrén; Oskar Fors; [2017]
   Keywords : Equity mutual funds; Hedge funds; Sortino ratio; Sharpe ratio; Fama-French three-factor model;

   Abstract : Over the past years, the total assets under management among hedge funds and equity mutual fundshave increased significantly. The question from an investor point of view iswhich investment vehicle can provide the greatest return adjusted for risk. READ MORE