Essays about: "Erik Edström"

Found 4 essays containing the words Erik Edström.

  1. 1. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emma Edström; Yufei Erik Luo; [2023]
    Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

    Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

  3. 2. Omfördelning av Gränby Sportfälts effektuttag : en studie med fokus på flödesbatteriers potential att omfördela effekttoppar

    University essay from SLU/Dept. of Energy and Technology

    Author : Niklas Ahlm; Jonas Backéus; Erik Edström; Philip Lundquist; Kajsa Paulsson; Jessica Redander; Joacim Toivonen; [2019]
    Keywords : tekniklösningar; energilagring; kapacitetsbrist; elnät; kondensatorbank; litiumjonbatterier;

    Abstract : There is currently a power shortage in the electric grid around Uppsala, which obstructs the local development, since it prevents companies from expanding their businesses. Sportfastigheter is a part of Uppsala municipality and operates the ice halls at Gränby Sportfält, which occasionally require large power outputs. READ MORE

  4. 3. Message Prioritization for Autonomous Vehicle Communication

    University essay from KTH/Skolan för teknikvetenskap (SCI)

    Author : Simon Edström; Erik Tällberg; [2018]
    Keywords : ;

    Abstract : For autonomous vehicles to operate safely and efficiently they need to communicate messages with each other and the roadside infrastructure. Messages related to safety are more important than messages related to e.g. entertainment but the communication protocols of today do not allow for prioritization between these message types. READ MORE

  5. 4. Points-Of-Interest CollectionGame

    University essay from Institutionen för datavetenskap

    Author : Erik Olofsson; Simon Edström; [2010]
    Keywords : ;

    Abstract : Location-based services often include showing Points-Of-Interest on a map and rely on the availability of geo-contextual data. In Pervasive Games, the players' context can be integrated with the game. Games of this character can be used in order to motivate users to collect Points-Of-Interest. READ MORE