Essays about: "Erik Eekhof"
Found 1 essay containing the words Erik Eekhof.
University essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : Title: Salespeople working with Big Data Analysis, a study of their Identity Construction Authors: Johan Thylander & Erik Eekhof Supervisor:Nadja Sörgärde Date: 20th May 2016 Purpose: This research aims to explore and thus achieve an increased understanding of how salespeople working with big data analysis construct their identity. Furthermore, we aim to find how salespeople perceive big data analysis and position themselves in relation to it. READ MORE