Essays about: "Erik Heimer Berglund"

Found 1 essay containing the words Erik Heimer Berglund.

  1. 1. The Usage of, and Attitude towards, Business Planning and Business Plans: A multiple Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Erik Heimer Berglund; [2014-12-15]
    Keywords : Business planning; business plan; revenue forecasting; startup; entrepreneurship; effectuation;

    Abstract : This thesis addresses the ongoing debate about business planning and business plans in entrepreneurship literature. In universities all over the world, entrepreneurship classes teach students how to write a business plan, indicating a widespread assumption that both business planning and business plans imply venture success (Brinckmann et al, 2010). READ MORE