Essays about: "Erik Jondal"

Found 1 essay containing the words Erik Jondal.

  1. 1. The Metaverse - will consumers buy it? A quantitative study to predict consumers' intentions to use the Metaverse for shopping

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Jondal; Oskar Kongshöj; [2022]
    Keywords : Metaverse; virtual reality; shopping; behavioral intentions; Hedonic-Motivation System;

    Abstract : The interest in the Metaverse has recently captivated the attention of both individuals and organizations. In its most complete form, the Metaverse is envisioned to become a series of decentralized, interconnected virtual worlds where people can socialize, work, create, play, relax and transact. READ MORE