Essays about: "Erik Kuhn"

Found 1 essay containing the words Erik Kuhn.

  1. 1. Communication Strategies via Social Media : The case study of Tomorrowland

    University essay from IHH, Företagsekonomi

    Author : Yulia Kazakulova; Erik Kuhn; [2012]
    Keywords : Social Media; Brand Awareness; Brand Engagement; Word of Mouth; Communication Strategies; Facebook; Twitter; YouTube; Music Festival;

    Abstract : Background: In the past decade, Social Media has been an interesting Internet phenomenon. Social Media has increased the ability for Internet users to communicate and interact with one another, allowing them to overcome boundaries that once made communication difficult and slow. READ MORE